What if you could sign clients as an introverted VA without feeling like you live on social media?
No more pressure to post Reels, jump on live video, or create content every single day just to get noticed.
If you're an introverted virtual assistant, the thought of always “putting yourself out there” can feel more draining than motivating. You want consistent, aligned clients — not to become a full-time content creator.
Here’s the truth: when you specialize in something clients need, marketing becomes a whole lot easier. You gain referrals, repeat clients, and yes — time to read a book at 2 pm instead of stressing over your next Instagram post.
I know this because I’ve lived it. Since 2018, I’ve been signing clients through referrals — all because I stopped being a generalist and started owning my expertise as a Tech & Ops VA. Just last week, a client asked if I had room for someone she wanted to send my way. That’s the magic of becoming known for something specific.
In this post, I’m going to walk you through three steps to help you start signing clients with ease — without having to be on social media all the time. Ready? Let’s dig in.
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Step 1: Specialize in Tech & Operations
Let’s be honest: when you're a general VA, you're often treated like a catch-all helper — expected to do everything but not truly known for anything. That makes it hard to stand out. And even harder to raise your rates or confidently market your services.
But when you specialize in tech and operations? That’s when the game changes.
Every single online business — whether they’re a coach, a course creator, or a service provider — relies on tech and backend systems to serve their clients and grow their income. From setting up online courses to automating emails, from managing CRMs to launching offers… the tech is the engine that keeps everything running.
The thing is? Most business owners don’t want to touch it. It overwhelms them. It stresses them out. Some even avoid launching new things because they don’t have tech support in place.
That’s where you come in — and become irreplaceable.
I had one VA client who dreamed of launching a digital course that could help her reach way more people — but the tech stopped her in her tracks. She told me, “I literally couldn’t grow my business without you.” Once we tackled the setup together, she launched with confidence, and it opened up a whole new income stream for her.
Inside the 4-figure Tech VA Membership, I teach you exactly what tools clients are using right now — the 10 most in-demand platforms you’ll see again and again. You don’t need to master them all. You’ll choose the services and platforms that align with the clients you want to support.
We focus on what’s actually relevant and profitable — so you don’t waste time learning tools no one’s asking for. And as you build your knowledge and confidence, your reputation starts to build too.
When you’re the go-to Virtual Assistant for something specific — like Kajabi setups, Dubsado workflows, or course platform integrations — clients talk about you. You get referrals without asking. You become known.
That’s when signing clients stops being hard — and starts becoming a natural part of your business flow.
Step 2: Choose How You Want to Market Your Business
You don’t have to be “on” all the time to grow a successful VA business.
You’re an online business — not an influencer. And unless you like creating content every day, you shouldn't feel like you have to keep up with every trend on social media just to stay relevant.
That’s why I teach my members to start with something foundational: your own website.
Your website is like a digital storefront that works for you 24/7. It tells potential clients who you are, what you do, and how they can work with you — even while you’re off reading a book or spending the afternoon with your family.
From there, I recommend adding a blog. This is your secret weapon for long-term, low-maintenance marketing. Blog posts live forever and continue to bring in new leads long after you hit publish. In fact, you can sign clients from blog posts you’ve written years ago. That simply doesn’t happen with 24-hour Stories.
Inside the membership, you’ll meet Bot Sawyer, my fun little strategy tool that helps you design your own low-pressure marketing plan based on 7 sustainable marketing methods — most of which don’t involve social media at all.
Prefer email marketing? Cool. Want to go to local networking events? Love that for you. If you do want to be on social, I’ve got a guide inside to help you choose a platform that fits your style — so you’re not wasting time where your dream clients aren’t even hanging out.
You get to build a business that works for you. Not the algorithm.
Step 3: Create a Client Journey That Keeps People Coming Back
Getting clients is only half the story. Keeping them is where the magic really happens.
Long-term clients bring stability, trust, and recurring income. But just knowing the tech isn’t enough to build that kind of relationship. Clients stay when they know they can count on you — not just for your skills, but for your communication, your reliability, and your ability to make their life easier.
I’ve been working with my longest-standing client since 2018 — and it's not because I know every tool under the sun. It's because I’ve built a relationship grounded in trust and dependability. That kind of loyalty is priceless.
That’s why I created the Client Journey Module inside the membership — to help you go from “just hired” to “can’t imagine running my business without you.”
In this module, we cover everything from setting expectations and onboarding like a pro to ongoing communication, boundaries, and building long-term retention.
And to take it a step further, I share my Referral Magic strategy — a system that makes it super easy and natural for your clients to send more dream clients your way. (No awkward asking or cold DMs required.)
When your clients are raving about you behind the scenes — you stop being your only salesperson. That’s when you start signing clients with ease.
You might be wondering…
“But what if I don’t even have a website yet?”
Totally fair. I didn’t either before I started. I didn’t even know how to build one. But I learned how — and so will you. In the membership, building your website is one of the 10 tech tools I teach. And to make it extra simple, I’ve even included a full walkthrough video on how to build your site using Squarespace. No coding required, promise!
Let’s Recap
Here are the 3 steps to start signing clients without spending every day on social media:
Specialize in Tech & Operations – so you’re offering what every business owner needs.
Choose your own marketing path – one that fits your personality and doesn’t drain your energy.
Create a client journey – that brings people back and gets them referring you without you even asking.
When you do these three things, everything gets easier. Clients start coming to you. You no longer feel like you’re shouting into the void online. And yes — you get to be that person reading a book at 2 pm while your referral network does the work for you.
Ready to sign clients with ease?
Join the 4-figure Tech VA Membership and start offering services business owners are already looking for — with the tech skills, marketing support, and client experience strategies that make you stand out.
You don’t have to hustle online 24/7 to grow your business. You just have to become known for something valuable — and I’ll help you every step of the way.
